How to make $10,000 with Email Marketing?

If you are new to Email Marketing or aren't sure WHY you need email marketing, start with my previous blog here - How to Start Email Marketing in 2026.

Making 10,000 with Email Marketing isn't difficult; you just need a plan for it. So, how do you achieve that goal?

Step 1 - Setting Up The Foundation

Hate to sound like a broken record, but setting up a strong email marketing foundation is how you are going to not just make $10,000 in Q4 but also be able to maintain your revenue and grow your sales every month.

Step 1 of Setting Up The Foundation - Creating and having a Lead Magnet on the website that attracts visitors to sign up & enter your email funnel.

You can't have a successful email marketing campaign if you don't have people to sell to, and to get those people on your list, you need a lead magnet.

What is your audience looking for?

Do they need a discount code that encourages them to try out your products? Maybe a quiz on the website to find the right product? Loyalty program? Or a Giveaway?

The options are endless. You just need to know what your audience is looking for or hit & try a few things till you nail the right one.

Step 2 of Setting Up The Foundation - Setting up your Workflows.

If you haven't already, I talk about 6 Email Automations to Set Up For Your E-Commerce Store in my blog here. But let's do a recap anyway.

6 Must-Have Email Automations on your website to help you succeed -

• Welcome Email Series - When someone signs up for the lead magnet, add them to the Welcome Email Series. This will give you the opportunity to engage with them, introduce yourself and your brand, build trust by sharing customer reviews, and sell your products. Don't just send 1 email & ghost them. Have at least 5-7 emails in the series. This is your chance to get noticed and in front of them from Day 1. Remember, they want to hear from you; that's why they signed up. Don't be shy about sending multiple emails.

  
  

• Abandoned Cart Flow & Browse Abandoned Cart Flows - These 2 flows are really important for your online store. It allows you to convert window shoppers into paying customers. Again, don't just send one lousy "Hey, you forgot something in the cart!" email and then ghost them. This is your chance to convince them why they need the product and to complete the purchase before the product is gone. You don't have to create a fake urgency of the product running out, but be strategic, talk about why your previous customers loved it by sharing customer reviews, how it makes life easier for them, or give them a discount code to entice them to finish the purchase. Whatever gets them to the finish line!

  
  

  If you aren't sure what to write in the Abandoned Cart Flows, you can grab my done-for-you template here - Abandoned Cart Email Templates. 5 done-for-you templates give you everything you need to convert those window shoppers into customers. Each email comes with how-to-use instructions and highlighted sections you need to fill out & email design that you can take inspiration from or use as it is. Change the copy to suit your brand tone, and your emails are ready to use.

• Post Purchase / Thank You Email Flows - Your customer purchased from your store, now what? We don't want to ghost them. This is your chance to ask them about their shopping experience, get them to leave a review on the website that you can use for future customers, and also upsell them to additional products they'll like that complement the ones they've purchased.

• Win Back Customer Flows - Customer hasn't purchased in the last 30 days? It's time to win them back with the Win Back Customer Flows. It's an optional one, but good to have set up because your goal is to get repeat purchases. Remember, it's easier to get an existing customer who loves your products to buy from you than to convert a new lead into a customer. They already know you, they've made a purchase, and they trust your brand, so all you have to do is nudge them to come back and buy again. Try sharing new customer reviews, remind them why they loved the products in store, if you are selling a replenishable product, remind them it might be time for a refill, and when everything else fails, give them a discount code & encourage them to buy again!

• Price Drop Trigger Workflows - Customers always love a discount, so if you are running a sale and know a previous customer or subscriber viewed the page less than 30 days ago, set a trigger that sends them a reminder when the prices for that product drop. Everyone loves a good bargain.

• Back in Stock Reminder - Alert your subscribers about the product that's back in stock. You can add an app that collects these email addresses and sends them a reminder once you update your stock. Treat it like Abandoned Cart Series, where you don't just remind them once and ghost them. Send them multiple reminders that also double up as emails, talking about why they need the product. Sometimes people buy in the first go, while other times they need a little extra nudge.

It's important to have these workflows set up because they interlink, and if they didn't purchase in one workflow, they'll purchase in the other.

Ex - If you sent someone a Welcome Email, they open the email, love the product they see, and they click to open it on the website to buy it. - You've got a sale, and they go into the Post Purchase Series, where you can upsell them.

But if they didn't buy, just browsed and left the website, they get added to the Browse Abandoned Cart Flow, where you'll again have an opportunity to sell them.

If they added to the cart but didn't finish, they get added to the Abandoned Cart Flow.

If they don't take any action, they are still part of the Welcome Series, where you are sending them emails and getting noticed.

Step 2 - Set up Regular Monthly Campaigns

Now that you have the foundational emails set up, it's time to set up your monthly campaigns. The subscribers won't stay on the workflows forever; however, to generate sales with email marketing, it's important to show up consistently in front of your audience, just like you do with social media. This is where your monthly campaigns come in.

Send sales & promotional emails throughout the month to stay on top of your subscribers' minds & promote your products. It doesn't have to be an email offering a discount every time. You can do emails like -

• sharing BTS to build trust,

• sharing your favorite products

• story to connect with your audience or an experience you've had

• introducing a new product or having a product of the month series

• sharing the latest customer review, followed by the best-selling products

• gifting options if there's a special day in the month, like Mother's Day or V-day

• talking about clearance items, back-in-stock products

• and more.

Step 3 - Segmentation

Segmenting your list is essential for getting the results you want. Not every email is meant for every subscriber. Segmenting your list helps you cater to the right audience with the right content.

Example - Clearance item - Got leggings in L size left? Send it to previous customers who have purchased that size instead of blasting to the whole list. Last 2 bracelets left? Send the email to those who've purchased complimentary or similar products instead of sharing it with the whole list.

Imagine sending an email about a Sale for Large leggings to someone who wears Small size. It's of no use to them. They probably won't open your email, delete it immediately, or unsubscribe because it's irrelevant to them. Segmenting the emails is more likely to get you sales than a huge email blast.

Step 4 - Pre-Plan Your Promotions throughout the year

Don't run sales or offer discounts on the fly just to increase your revenue. Don't just send emails to your audience because you are running a sale. Decisions on the fly will not get you the results you are after. Strategy and Planning will.

Throughout the year, you get multiple chances to host a sale, whether it's to clear out the items that aren't selling to make space for new, launching a new product or collection, events like Mother's Day, Back to School, Valentine's Day, and so much more. And the only way to succeed is by planning in advance so you aren't scrambling in the last minute to post on social media, do your email marketing while also running your business - packing orders and shipping them out.

My Plug & Earn Sales Emails Sequence With Design Inspiration will help you put together your promotional emails so you can sit back, watch the revenue flow, and focus on what needs your attention in the moment. They also double back as Black Friday emails, so you can achieve your goal of making $10K in Q4.

Remember, Email Marketing isn't a one-and-done thing. You need to be consistent, just like you are with social media, but with the right foundation set up, you can predict the revenue. It's math. Not a gamble like social media where you aren't sure whose going to see your post & take action.

You can make $10,000 in Q4. They won't come from 1 email. You will need to do the work by setting up the workflows, getting consistent with sending out emails from today (even if you feel you suck at it!), which will compound over time to reach your goal.

Consistent email & staying in touch with your subscribers = Audience expecting to hear from you = Faster open rates = More trust & more sales.

So what are you waiting for? You have the steps, now let's get working!

PS - Need help setting up your workflows because you already have too much on your plate? Check out how I can help here.

More of a DIY kind? Grab the done-for-you email marketing templates and start setting up your workflows. Check 'em out here.